How to Create Data-Driven Sales Quotas Like a Pro
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At a time when the market, customer behavior, and sales strategies are changing rapidly, sales teams are getting extreme pressure to hit quotas. But where are these quotas coming from?

They’re often created by duplicating the previous year’s plan and making minor changes, based solely on gut feeling and outdated metrics. The result? Unrealistic, unfair, and unachievable quotas that lead to missed targets and high rep turnover.

In this live workshop on July 13th, you will learn how to take a more modern, data-backed approach to quota-setting. Join other senior sales ops and finance leaders to learn: 

  • How to understand your org's sales quota-setting maturity and tips for getting to the next level.
  • The different inputs needed for a world-class data-backed quota-setting process (people, process, technology).
  • How to create fair and achievable quotas based on territory potential and market data.
  • Best practices for monitoring performance and adjusting quotas when needed.

Registration is now closed.

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  • Prices are subject to change without notice. All sales are nonrefundable. Access to the live event is limited to the first 1000 participants, so be sure to log on up to 15 minutes prior to the event start time. The live event includes access to playback. Playback and the on-demand webinar are available two business days following the live event, and you can access them for 90 days. If you order the on-demand webinar after the live event, your 90-day access begins the day of order.
  • HRCI credits will only be granted for attending the live webinar event. On-demand webinars do not qualify for HRCI credit. You may receive a certificate of completion for watching an on-demand webinar. Please contact Customer Experience Team at 877-951-9191 (United States and Canada) or +1 480-951-9191 (Outside US) or email to request this certificate. You'll receive it in two to four weeks via email.
Justin Lane
VP, Professional Services, Forma AI

Justin has worked in sales performance for over two decades. He joined Forma.AI as the VP of Professional Services from industry incumbents XactlyCorp, where he headed up their Strategic Services group. There, he was responsible for growing revenue by delivering sales compensation process improvement plans to their enterprise clients.

Prior to XactlyCorp, Justin led sales performance and strategy teams at ZS Associates, OpenSymmetry and The Alexander Group.

Deniz Karadadas
Director of Revenue Optimization at

Deniz is a sales performance management expert with over a decade of experience advising organizations across North America and Europe on commercial effectiveness, go-to-market execution, supply chain and procurement operations, and incentive plan design.

Deniz has worked across multiple verticals including retail, healthcare, B2B SaaS, hospitality, and industrial goods/services. He holds a BASc in Industrial Engineering from the University of Toronto, an MBA from INSEAD, and is currently building the future of sales performance management as Director of Revenue Optimization at