Tackling the Caregiving Crisis: Meeting Your Employees Where They Are
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More than 20 percent of U.S. adults are caring for aging, chronically ill, or disabled family members, and ongoing shifts in demographics and changes in how we work mean these responsibilities will touch even more people in the coming years. By 2030, all Baby Boomers will be 65+, with older Americans comprising the fastest-growing demographic in the United States.

Employers are already feeling the impact of this caregiving crisis. Caregiving costs companies $38 billion each year due to lost productivity, absenteeism, and retention.

The past few years have also brought to light the immense inequities women faced in family responsibility, including caregiving for children, the sick, and aging family members. The wealth gap widened, with lower-income populations and people of color facing the brunt of frontline work and lack of available family care resources. For employers, this means caregiving is a DEI issue on top of everything else.

Sandwich generation caregivers — those caring for younger and older loved ones simultaneously, are especially overburdened. Per the Pew Research Center, nearly one-quarter of American adults have a child under 18 and a living parent over 65, and these people are being driven out of the workforce because their dual caregiving responsibilities become too much to pair with their jobs.

Providing caregiving support can foster a more diverse workforce, improve productivity and retention, and offer support to employees who desperately need it.

Join us for this webinar where we talk about why caregiving assistance is a win-win for companies and how employers can support employees in their caregiving roles.

In this webinar, you will:

  • Understand the unique experiences and impacts of caregiving on individuals across different industries and socioeconomic backgrounds.
  • Learn why caregiving support is beneficial to both the employee and the employer.
  • Discover ideas and strategies to support caregiving employees, meeting them where they are.
Registration is now closed.

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  • Prices are subject to change without notice. All sales are nonrefundable. Access to the live event is limited to the first 1000 participants, so be sure to log on up to 15 minutes prior to the event start time. The live event includes access to playback. Playback and the on-demand webinar are available two business days following the live event, and you can access them for 90 days. If you order the on-demand webinar after the live event, your 90-day access begins the day of order.
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Betsy Bland
Chief Operating Officer at Wellthy

Betsy is the COO at Wellthy, providing leadership, strategy development, and management to all product, marketing, service, and customer success functions. She continually and proactively looks across the organization to identify the highest priorities for improving Wellthy’s impact.

Betsy is an enterprise software strategy, marketing, and product leader who joined us after 11 years at Workday, where she served in multiple leadership roles. Most recently she was Managing Director for Workday Ventures, deploying innovation capital on behalf of Workday and advising growth stage companies developing emerging technology.

Betsy has a BA and an MBA from Stanford University.

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