More than 20 percent of U.S. adults are caring for aging, chronically ill, or disabled family members, and ongoing shifts in demographics and changes in how we work mean these responsibilities will touch even more people in the coming years. By 2030, all Baby Boomers will be 65+, with older Americans comprising the fastest-growing demographic in the United States.
Employers are already feeling the impact of this caregiving crisis. Caregiving costs companies $38 billion each year due to lost productivity, absenteeism, and retention.
The past few years have also brought to light the immense inequities women faced in family responsibility, including caregiving for children, the sick, and aging family members. The wealth gap widened, with lower-income populations and people of color facing the brunt of frontline work and lack of available family care resources. For employers, this means caregiving is a DEI issue on top of everything else.
Sandwich generation caregivers — those caring for younger and older loved ones simultaneously, are especially overburdened. Per the Pew Research Center, nearly one-quarter of American adults have a child under 18 and a living parent over 65, and these people are being driven out of the workforce because their dual caregiving responsibilities become too much to pair with their jobs.
Providing caregiving support can foster a more diverse workforce, improve productivity and retention, and offer support to employees who desperately need it.
Join us for this webinar where we talk about why caregiving assistance is a win-win for companies and how employers can support employees in their caregiving roles.
In this webinar, you will:
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Lindsay Jurist-Rosner is the CEO of Wellthy, Inc. based in New York City. Wellthy is helping the 66 million Americans who care for aging, chronically ill, and disabled loved ones. With Wellthy, Lindsay is building the company she needed throughout the 28-years caring for her mother.
Prior to founding Wellthy in 2014, Lindsay was in the advertising technology and media industries with functional responsibilities in marketing, product and sales. Lindsay served as the Senior Vice President of Marketing at NY-based advertising technology startup, Simulmedia. Before that, Lindsay ran Marketing Research at Machinima; worked in product and strategic marketing at Microsoft; worked in marketing at LA-based startup, Spot Runner; and ran the west coast advertising and marketing relationships for The Atlantic.
Lindsay received an MBA from the Harvard Business School and a BA in Economics-Operations Research from Columbia University.