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Organizational Culture Considerable Factor in Retaining Employees


Organizations in the United States and United Kingdom that are able to effectively communicate and deliver their culture are more likely to attract and retain their employees.

This is according to Speakap survey “The Culture Factor: Improving Employee Loyalty & Relationships,” which found that 58% of the more than 1,000 workers surveyed said they would leave their current organization for one with a better culture.

In total, 74% of survey respondents indicated culture is important to them, yet only 40% reported having a positive work culture. Speakap defined workplace culture as, “the sum of a company’s values, traditions, beliefs, interactions, behaviors and attitudes.”

Other key findings from the study included:

  • 48% of respondents said they would be willing to work a 60-hour week in exchange for better culture. Respect and fairness were cited as the most important attributes of strong culture.  
  • 19% of respondents said being invited to join employee communications apps to communicate with colleagues prior to their first day would make them feel connected within a company’s culture.
  • Survey respondents identified the following as the most important attribute of a strong culture: respect and fairness (39%), trust and integrity (23%), and teamwork (9%).

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