Benefits Communications: Video and Accessibility is More Important Than Ever


Employee benefits and total rewards are more comprehensive and complex than ever before. Yet, the average employee spends just 18 minutes per year reviewing and enrolling in their benefits. How can we efficiently engage employees in this short period of time?

Spouses significantly contribute to family healthcare decisions, but never attend enrollment meetings and rarely access their spouse’s enrollment application or intranet site. How can we better-engage spouses?

Employers enhance their benefits and add new providers and products, but hinder real-time decision-making and adoption by burying promotion in thick packets of information. How can we maximize the value of the benefits we already have?

Fact: Many employers are not sufficiently engaging employees and maximizing the value of the benefits they are currently offering. Employers must begin efficiently communicating their benefits in ways employees and their families will embrace. According to a recent survey, 98% of employers agreed that video helps employees learn better and faster.

In this webinar, we’ll revisit generational and technological trends disrupting traditional benefits communications programs (let alone pandemics). We’ll follow this up with a comprehensive list of best practices and tips you can implement that address these challenges and maximize the value of your benefits. We’ll outline how people prefer to consume content and how efficiency, engagement and rapid accessibility is more important than ever before.

Takeaways of this event include:

  • Learn the generational and technological trends impacting benefits communications (let alone pandemics) to get a baseline consensus of the headwinds we’re all dealing with.
  • See first-hand observations of how even small technological decisions might have large negative impacts on employees’ awareness of their overall benefits.
  • Gain a lengthy list of best practices you can implement that will improve your employees’ awareness of their benefits, maximize their value and your ROI.
  • Discover the LearnYour Benefits guiding principles: (1) there must be an underlying level of fun in everything we do; (2) accessibility and brief consumable content is key for accurate decision making, and (3) that video has never been more affordable, accessible, or expected.

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Access: 90-Day Access | On-Demand Event Code: WEBINAR-20200804-PLAYBACK

Recorded Event

Please note: Prices are subject to change without notice. All sales are nonrefundable. Access to the live event is limited to the first 1000 participants, so be sure to log on up to 15 minutes prior to the event start time. The live event includes access to playback. Playback and the on-demand webinar are available two business days following the live event, and you can access them for 90 days. If you order the on-demand webinar after the live event, your 90-day access begins the day of order.

HRCI credits will only be granted for attending the live webinar event. On-demand webinars do not qualify for HRCI credit. You may receive a certificate of completion for watching an on-demand webinar. Please contact Customer Experience Team at 877-951-9191 (United States and Canada) or +1 480-951-9191 (other countries) or email to request this certificate. You'll receive it in two to four weeks via email.


Brian Gezella

Co-Founder | LearnYour Benefits

Immediately before joining LearnYour Benefits, Brian was a CFO, COO, and strategist consultant for multiple startup technology companies and businesses ranging from $1mm to $1 billion in revenue. Before then, Brian’s unique skills found him working as an officer at healthcare marketing experts and best place to work, StoneArch, in Minneapolis, MN. Before StoneArch, he filled diverse roles in public accounting, consulting, technology, and organizational development.

Brian lives with his patient wife, two rambunctious sons, and a unique yellow lab in Maple Grove, MN.

Korey Erb

Co-Founder | LearnYour Benefits

Korey has been working within the digital employee benefit communication industry for over 15 years. Prior to LearnYour Benefits, Korey founded and led a nationally award winning interactive communication company that worked closely with several large HR consulting companies, TPAs, Health Care Providers, Financial Service Companies, Banks, and SaaS companies. Korey has a proven track record of creating unique recipes of award-winning creative design, custom programming, interactive, video services and mobile development to help companies engage, educate, entertain and motivate their employees to become better health care, benefits, wellness and retirement consumers.

At LearnYour Benefits he’s helping the team produce exciting digital web and mobile content and solutions specifically for the small and mid-sized employer market, allowing every employer, regardless of size, provide innovated web and mobile education and engagement at an affordable price.

Korey holds a Film/Video degree from Internationally recognized Full Sail University in Winter Park, FL. He lives in Richfield, MN with his wife, Kristin, their two boys, Max and Jax and their dog, Storm, who you may have seen running freely without a leash in your neighborhood. If you catch her, you can keep her.

Korey enjoys movies, travel, new technologies and Green Bay Packers football.

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