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David Johnston brings more than 35 years of consulting experience in sales strategy, incentives, and organizational structure to the WorldatWork classroom, where he has taught since 1987. His focus is sales compensation — at the fundamentals, design, and advanced levels — as well as Total Rewards and communication.
As President of Sales Resource Group, Inc., he serves clients in professional services, media, pharmaceuticals, retail, telecom, IT, software, government, manufacturing, financial services, and more. He has led incentive compensation projects for organizations such as Bell Canada, HSBC, Manulife, lululemon, Shaw, Samsung, TSN, and Truist Bank. His expertise includes plan design for direct and indirect sales, channel and call center teams, and sales management.
David has held management roles at Ford Motor Company, The Bank of Nova Scotia, Price Waterhouse, and Unisys Corporation and is a frequent speaker on sales effectiveness and performance strategy. With master’s degrees in both Clinical Psychology and Business Administration, he has taught courses on compensation, leadership, and performance management at York University’s Schulich School of Business and Mohawk College.
Professional Designations/ Accreditations:
Education
- Masters in Clinical Psychology and Business Administration
David Johnston brings more than 35 years of consulting experience in sales strategy, incentives, and organizational structure to the WorldatWork classroom, where he has taught since 1987. His focus is sales compensation — at the fundamentals, design, and advanced levels — as well as Total Rewards and communication.
As President of Sales Resource Group, Inc., he serves clients in professional services, media, pharmaceuticals, retail, telecom, IT, software, government, manufacturing, financial services, and more. He has led incentive compensation projects for organizations such as Bell Canada, HSBC, Manulife, lululemon, Shaw, Samsung, TSN, and Truist Bank. His expertise includes plan design for direct and indirect sales, channel and call center teams, and sales management.
David has held management roles at Ford Motor Company, The Bank of Nova Scotia, Price Waterhouse, and Unisys Corporation and is a frequent speaker on sales effectiveness and performance strategy. With master’s degrees in both Clinical Psychology and Business Administration, he has taught courses on compensation, leadership, and performance management at York University’s Schulich School of Business and Mohawk College.
