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Learning Methods
Classroom
A traditional classroom couples on-site learning with the added value of face-to-face interaction with instructors and peers. With courses and exams scheduled worldwide, you will be sure to find a class near you.
Interaction
Highly Interactive
On-going interaction with instructor throughout the entire classroom event
Interaction with peers/professionals via face-to-face
Components (May Include)
Onsite
On-site instructor-led delivery of course modules, discussions, exercises, case studies, and application opportunities
Supplemental learning elements such as: audio/video files, tools and templates, articles and/or white papers
E-course materials available two weeks prior to the course start date; printed course materials ship directly to the event location
Duration
One + Days
Varies by course ranging from one to multiple days
Technical Needs
Specific requirements are clearly noted on the course page
Virtual Classroom
Ideal for those who appreciate live education instruction, but looking to save on travel. A virtual classroom affords you many of the same learning benefits as traditional–all from the convenience of your office.
Interaction
Highly Interactive
On-going interaction with instructor throughout the entire virtual classroom event
Interaction with peers/professionals via online environment
Components (May Include)
Live online instructor-led delivery of course modules, discussions, exercises, case studies, and application opportunities
Supplemental learning elements such as: audio/video files, tools and templates, articles and/or white papers
E-course materials available up to one week prior to the course start date. Recorded playback and supplemental materials available up to seven days after the live event.
Duration
Varies by course ranging from one to multiple sessions
Technical Needs
Adobe Flash Player
Acrobat Reader
Computer with sound capability and high-speed internet access
Phone line access
E-Learning
A self-paced, online learning experience that allows you to study any time of day. Course material is pre-recorded by an instructor and you have the flexibility to view content modules as desired.
Interaction
Independent Learning
Components (May Include)
Pre-Recorded
Pre-recorded course modules
Supplemental learning elements such as: audio/video files, online quizzes
E-course materials are available online within one business day of purchase
Optional purchased print material ships within 7 business days
Duration
120 Days - Anytime
120-day access to e-course materials available online within one business day from the date of purchase
Direct access to all components
Technical Needs
Adobe Flash Player
Acrobat Reader
Computer with sound capability and high-speed internet access
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E-Reward
Online
Paul Thompson
Phone: 1 44 01614322584
Contact by Email | Website
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Course

Strategic Communication in Total Rewards Management (T4/GR9)

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Make Sure Your Employees 'Get It'

Organizations exist in a world of non-stop information and split-second decision-making. Having the capacity to communicate integrated strategies is essential. In the past, organizations relied on communications departments for guidance on how to craft and deliver key messages. Today, all executives need to elevate their communication skills to effectively inform, persuade, and motivate different stakeholders. Strategic communication has many uses and roles, and it provides organizations with a competitive advantage. 

 This course has been designed to provide key concepts of communication theory such as purpose, principles, terminology, and models, as well as an eight-step strategic process that participants can use to design, develop, and implement successful total rewards communication plans. Participants will explore the specific considerations and special situations to consider when communicating total rewards. The course modules provide a balance of theoretical insight and practical application of the concepts, culminating in a case study to help participants solidify the learnings.

Course Objectives:

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Understand how to manage your communication campaign.


Course Outline

MODULE 1 

  • Communication Plans and Total Rewards
  • Total Rewards 
  • The Total Rewards Model  
  • Elements of Total Rewards Strategy 
  • The Employee Value Proposition 
  • The Total Rewards Design Process 
  • Communication of TR Programs 
  • Discussion
  • Design Process of a TR Communication Plan 
  • Module Quiz


MODULE 2 

  • Fundamentals of Effective Communication 
  • Aspects of Effective Communication 
  • Communication Models
  • Effective Communication 
  • Module Quiz


MODULE 3 

  • Total Rewards Communication and Special Situations
  • Compensation — What to Communicate 
  • Compensation Communications — Considerations
  • Well-Being — What to Communicate 
  • Well-Being Communication — Considerations
  • Benefits — What to Communicate 
  • Benefits Communication — Considerations
  • Development — What to Communicate  
  • Development Communication — Considerations
  • Recognition — What to Communicate
  • Recognition Communication — Considerations
  • Communicating the Value of the Employee Value Proposition 
  • Reinforcing the Value of the EVP 
  • Special Situations
  • Working Effectively with External Vendors 
  • Working Effectively with Internal Communications
  • Total Rewards and Communication 
  • Module Quiz


MODULE 4 

  • The Strategic Communication Process: Steps 1–4
  • The Strategic Communication Process 
  • Step 1: Analyze the Situation 
  • Step 2: Define the Objectives 
  • Step 3: Conduct Audience Research 
  • Step 4: Determine Key Messages 
  • Case Study — Health Nuts 
  • Module Quiz


MODULE 5 

  • The Strategic Communication Process: Steps 5–6
  • The Strategic Communication Process 
  • Step 5: Select Communication Channels
  • Exercise214Discussion
  • The Strategic Communication Process 
  • Step 6: Develop the Communication Plan 
  • Module Quiz


MODULE 6 

  • The Strategic Communication Process: Steps 7–8
  • The Strategic Communication Process 
  • Step 7: Implement the Plan 
  • The Strategic Communication Process 
  • Step 8: Evaluate the Plan 
  • Case Study — Health Nuts — Part 2 
  • The Strategic Communication Process 
  • Managing the Communication Plan
  • Module Quiz
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There are no classes scheduled at this time.

Please consider a different learning method or contact our Customer Experience Team to learn about other classes and schedules.

Phone
877-951-9191 (United States and Canada)
+1 480-951-9191 (other countries)

Monday-Friday: 8:00 a.m. - 7:00 p.m. EST

Email
Email our Customer Experience Team: customerexperience@worldatwork.org

Course Credits & Certifications

RECERTIFICATION
Course: 2.0 credits
Exam: 0.5 credits
CEUs
Course: 1.5 credits
Exam: 0.3 credits
HRCI RECERTIFICATION
16.0 classroom hours
SHRM RECERTIFICATION
16 classroom hours

Who Should Register

This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication. It is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective.  

How to Register

Policies

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