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This growing focus includes customers, key stakeholders and new types of workers such as contractors and gig employees, as well as community members.

“We see an increased focus from employees on all types of wellness — financial to emotional and physical,” Sette said.

Creating a Strategy According to Aon’s Voss, a strategy can simply mean clarifying the tactics organizations are willing to adopt to comply with the law and managing the type of questions they are likely to get from managers and employees.

Although 55% of business leaders consider it important to use new technologies and strategies to motivate workers in a hyper-personalized way, only 17% said they have these types of efforts in place, and only 5% were leading in this area, Duda said — and when you’re looking at personalizing rewards , compensation offers a significant opportunity .

Action, on the other hand, is the type of behavior that will deliver an outcome.”

Counteroffer strategies will vary by organization, but there are three broad types of counteroffer strategies organizations may adopt: Ad hoc Counteroffers Ad hoc counteroffers are common in those organizations that do not have a formal (or informal) strategy.

This type of plan rewards high performers and encourages salespeople to sell as much as possible.

.; Increasing employees' utilization of HSA-eligible plans may keep annual renewal costs lower for employers, as workers with this type of plan are more likely to research and use more cost-effective health services.

“That is an area companies are giving more attention to, particularly because they want to ensure that what is underlying these types of incentives aren’t creating quotas or anything in that respect,” Daves said.

Results May Vary So, just how effective are these nontraditional types of benefits for an organization?