About SAP Customer Experience: SAP Customer Experience provides solutions that help organizations transform into experience businesses by engaging with customers along each moment of their buyer’s journey. The technology suite SAP C/4HANA allows companies to manage the complete customer experience by putting a consent-driven, single customer view at the center of the business. The suite brings together customer data management, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce. SAP Customer Experience enables brands to build long-term competitive differentiation and loyalty through personalized experiences that match the customers’ expectations, helping companies close the experience gap.