Traditional performance ratings tell only part of the story. They help explain how work gets done, but they often fall short when organizations need to make nuanced equity allocation decisions. This session explores how introducing impact as a distinct lens can sharpen compensation outcomes and bring greater clarity, fairness, and confidence to equity decisions.
Participants will examine how performance, potential, and impact differ, where they overlap, and why impact deserves its own place in the conversation. By separating how someone performs from the value their work creates for the organization, leaders can move beyond the limitations of the 9 Box and toward more intentional, business aligned equity decisions. Through practical examples and discussion, this session connects performance management directly to smarter, more defensible compensation strategy.
Andrew Baxter is a seasoned Total Rewards leader with deep expertise in executive and broad-based compensation strategy. Currently serving as Senior Director of Total Rewards at Automation Anywhere, he oversees programs for a 1,300+ employee, late-stage pre-IPO company, including Compensation Committee management and equity strategy.
Previously, Andrew held senior roles at Nutanix, where he guided executive and stock compensation strategy during the company’s hyper-growth journey from 500 employees through IPO to 6,000+. He also briefly served as Chief of Staff to the CHRO, driving cross-functional initiatives to align people strategy with business objectives.
Andrew holds an Executive MBA from Northwestern University Kellogg.
