How can organizations transform their sales operations to accelerate revenue? In today’s highly competitive, data-driven environment the role of sales operations in rapidly evolving. This session explores how forward-thinking organizations are transforming Sales Operations into a strategic growth engine by leveraging AI-enabled Sales Performance Management (SPM). By integrating advanced analytics, predictive insights, and intelligent automation, AI-powered SPM solutions are helping sales leaders move beyond reactive decision-making toward proactive revenue orchestration. From optimizing territories and quotas to enhancing incentive compensation design and forecasting accuracy, AI is unlocking new levels of precision, agility, and alignment across the sales organization.
Key Takeaways:
- How AI-enabled SPM tools improve seller productivity, drive more effective behaviors, and accelerate revenue outcomes.
- Key implementation considerations.
- Best practices for successfully embedding AI into Sales Operations workflows.
Francis is a senior technology executive passionate about leveraging innovative technology to solve significant business challenges. As a leader in technology and innovation, Francis has deep expertise in Sales Performance and Automation technology development.
Kevin Raybon is a Global Commercial Operations executive and President of Phacyt Advisors with over 20 years of experience driving enterprise Go-To-Market transformations. He brings deep expertise in enterprise Sales Performance Management, specifically leading territory and quota planning, incentive plan design, and sales incentive program governance. His executive leadership includes directing complex SPM initiatives and unifying global GTM operations at organizations such as Thomson Reuters and Schneider Electric. An experienced board-level advisor with a strong background in customer advocacy, Kevin founded the Global Sales Operations Association and provides strategic guidance for executive teams and Customer Advisory Board programs
Davis Giedt is a principal at Alexander Group, a revenue growth consulting firm that helps leading sales, marketing, and service organizations build stronger go-to-market strategies. Davis leads the firm's Research practice, providing market research and benchmarking insights to clients across marketing, sales, and service, including revenue growth, cost management, job design, compensation and artificial intelligence. Prior to joining Alexander Group, Davis worked as a consultant at FTI Consulting, a global firm specializing in forensic technology and financial analytics, where he analyzed transactional data from government agencies and Fortune 500 companies in support of class-action litigation.
