Strategic Communication in Employee Benefits

Even the best rewards strategy will be compromised if employees and executives don’t understand it. This course will help you effectively inform, persuade and motivate various stakeholders, increasing the power of your rewards strategy and providing your organization with a competitive advantage when pursuing talent.

This course was previously titled Strategic Communication in Total Rewards.

What You Will Learn:

This course balances theoretical insight and practical application, ending with a case study that reinforces what you learn.

Along the way, you will gain key concepts of communication, as well as an eight-step strategic process for designing, developing and implementing successful Total Rewards communication plans.

• Learn why you need to strategically plan a communication campaign.
• Discuss the characteristics of effective communication.
  
• Understand the eight steps of the communication process.
  
• Identify the appropriate communication channel for delivering your message.
  
• See specific Total Rewards communications considerations and special situations.
  
• Understand how to manage your communication campaign.

Additional Information

This course is designed to help benefits professionals more effectively communicate about employee benefits programs. We recommend taking Strategic Communication in Employee Benefits as the third course toward your CBP certification.

You must pass the required certification exam accompanying this course to acquire your certification. 

Based in India? Contact india@worldatwork.orgOpen in a new tabEmail for India-special course pricing.

Policies

View our Return/Cancellation policies and more here.