For WorldatWork Members
- Compensation Structure Policies and Practices, research
- Salary Budget Planning Guide, tool
- How Employers Can Structure and Communicate Appropriate Pay Bands, Workspan Daily Plus+ article
- Simplifying ‘Comp-Speak’ for Employees in the Era of Pay Transparency, Workspan Magazine article
- A New Way to Evaluate Performance-Compensation Strategy, Journal of Total Rewards article
For Everyone
- 2025-2026 Salary Budget Survey, research
- WorldatWork: 2026 Salary Increase Budgets Project U.S., Global Caution, Workspan Daily article
- Structure, Definition, Clarity: The Business Case for Job Architecture, Workspan Daily article
- Could Constructive Communication Combat Compensation Challenges? Workspan Daily article
- Salary Budget Planning Playbook: Data, Strategy and Insights for the Year Ahead, on-demand webinar
- Essentials of Compensation Management, course
As we move into 2026, many organizations are facing a familiar but uncomfortable reality: smaller salary increase budgets. After several years of elevated budgets as a response to inflation, retention challenges and market corrections, employers are tightening the belt once again (see the table below for recent report projections).
|
Source |
2026 Salary Increase Budget |
2025 Actual Increase Budget |
|
3.6% mean |
3.7% mean | |
|
3.4% average |
3.4% average | |
|
3.2% to 3.3% average* |
3.8% to 4.0% average* | |
|
3.5% average |
3.5% average | |
|
3.5% average |
3.6% average | |
|
3.6% mean |
3.6% mean | |
|
3.5% average |
3.5% average |
* = job-classification dependent
For compensation professionals, this environment isn’t just a financial challenge, it’s a communication challenge. When budgets contract, noise increases. Employees compare notes, managers face hard questions, and HR partners walk the fine line between being transparent and keeping morale up. In moments like this, what you say and how you say it matters.
This article shares five ways compensation teams can communicate with clarity, credibility and empathy, even when there is less to monetarily give.
1. Teach Before You Talk Numbers
In lean years, education becomes a form of compensation. When employees and managers understand how and why decisions are made, even difficult messages can land with more credibility and trust.
Start with a refresher for HR business partners, managers and employees to ensure they understand:
- The organization’s reward philosophy (how compensation ties to performance, skills and business results).
- The business context (how labor costs fit within overall expenses and why even modest adjustments can have large financial implications).
- The process (what steps happen between budget approval and an employee’s final pay decision).
This kind of proactive education reframes the conversation. It helps the organization understand compensation as a disciplined system, not just an annual transaction. In short, when people understand the “why” and “how,” they are more likely to appreciate challenges with the “what.”
2. Separate the Bad News from the Process
When budgets are tight, timing, tone and channel can make or break your message. Too often, the first mention of a tighter budget is buried in a memo about system updates or cycle deadlines. This is a missed opportunity and may even degrade trust as it appears to bury the headline.
Budget realities deserve their own spotlight. Announce it separately, clearly and early. A short message from senior leadership — someone who can clearly connect compensation decisions to business realities — generally works best.
Then, follow up later with distinct communication about the process and logistics. By separating the message from the mechanics, you show respect for employees’ intelligence and emotions. This approach signals transparency rather than spin, and that can build credibility.
3. Centralize the Message, Don’t Delegate the Pain
When budgets shrink, it can be tempting to ask managers to share the news directly with their teams, under the assumption that it might feel more personal. This approach often backfires. Managers become the face of decisions that weren’t theirs to make and they may not fully understand.
Instead, centralize the message of budget reality at a leadership level. Let a single senior voice (a CHRO, CFO or CEO) own the narrative and credibly frame the macro-business context. Managers can then focus their one-on-one conversations on the individual outcomes and recognition — explaining how individual increases were determined, acknowledging challenges and celebrating wins where possible.
That separation and multi-layered approach preserves consistency in the message, protects managers’ ability to lead with empathy and gives employees a more constructive experience.
4. Anchor Communication Around Expectations, Not Budgets
When employees hear there is a 3% merit budget, many assume that means a 3% raise. But in reality, promotions and market adjustments often take a slice of that pool — meaning many will receive less. For these individuals, it can feel like a broken promise if expectations are not properly framed.
Be clear and upfront that most increases will be lower than the overall budget. For example, even if the organization is budgeting 3%, a better framing for employees might be: “This year’s overall pool is modest, and most employees should expect an increase between 2% and 3%. Individual results will vary based on performance, position in range and market competitiveness.”
This messaging can manage expectations early and make it more likely that the employee falls within the communicated expectations.
5. Help Managers Find Wins When Resources Are Tight
A smaller budget doesn’t mean zero opportunity. Even when budgets are tight, there are still meaningful ways to reward and recognize people. Help managers identify and communicate non-monetary wins that demonstrate appreciation and reinforce engagement. These may include development investments, recognition, flexibility and career progression.
Provide talking points that let managers highlight fairness, consistency and the organization’s commitment to long-term growth. This also can help them speak confidently about what is possible, not just what isn’t. For example: “While salary increases may be limited, we still have ways to support your growth, like stretch assignments, new projects and training opportunities.”
Giving managers these tools help them navigate challenging conversations with confidence, so they can focus on understanding and supporting their teams rather than feeling stuck or apologetic.
Finding Success in a Difficult Year
Tight budgets test more than financial discipline; they test organizational maturity. They reveal how well an organization lives its stated values when resources are constrained and how effectively leaders can reinforce trust when outcomes disappoint.
For compensation teams, this is the year to elevate the conversation beyond numbers. The best compensation teams will likely meet this moment not just by distributing smaller increases but by communicating with greater clarity, unity and humanity. Because when budgets are right, communication is the currency that really counts.
Editor’s Note: Additional Content
For more information and resources related to this article, see the pages below, which offer quick access to all WorldatWork content on these topics:
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