In a Protectionist World, Remote Talent Models May Offer Advantages
Workspan Daily
June 12, 2025

As protectionist policies escalate and geopolitical uncertainty rises, many organizations are being forced to make some hard choices. The United States has imposed stricter tariffs on a host of countries, and the U.S. and other nations are tightening immigration rules. The result is a more complex and costly global operating environment, particularly for employers that rely on international expansion, distributed teams or cross-border partnerships.​

To stay competitive, these employers likely need to rethink how they grow and scale. One increasingly effective strategy is to embrace a flexible, global workforce. Remote talent may offer organizations the ability to reduce overhead, maintain access to specialized skill sets, and operate beyond geographic and political limitations without compromising compliance.​

Remote Work Is Now a Mainstay

The COVID-19 pandemic didn’t just accelerate digital transformation — it permanently reshaped the way organizations think about workforce design. Gallup research found that, as of 2024, 27% of U.S. employees in remote-capable jobs work exclusively in a remote capacity, and an additional 52% operate in hybrid models. ​

This shift has created new opportunities for organizations willing to think beyond borders. Businesses now can source talent globally without costly relocations or the need to open physical offices. This geographic flexibility may allow for faster, leaner growth, as well as round-the-clock operations by leveraging multiple time zones. Organizations that implement such strategies typically gain access to a wider range of talent while reducing their exposure to regional labor shortages or volatile political environments.​

Why Global Remote Talent Makes Business Sense

The benefits of hiring internationally aren’t just logistical, they’re strategic. These may include:

  • Cost-efficiency. Employers in high-cost regions like the U.S. and Western Europe can tap into skilled professionals in South America, Southeast Asia or the Indian subcontinent, reducing expenses related to salaries, real estate and relocation.​
  • Diverse expertise. A global workforce can offer a wider array of cultural perspectives and problem-solving styles, which may enhance ideation and innovation.​
  • Scalability. Remote hiring typically allows businesses to grow rapidly without the delays associated with local recruiting or infrastructure.​
  • Retention through flexibility. Today’s professionals generally prioritize flexibility and autonomy. In a 2025 Robert Half survey, 76% of surveyed workers said having flexibility in when and where they work influences their desire to stay with an employer.

Keys to a High-Performing Global Remote Team

Managing remote talent across borders comes with its share of challenges. Miscommunication, cultural disconnects and disengagement all can threaten productivity if not addressed proactively.

Organizations that succeed in this model typically invest heavily in communication and collaboration infrastructure. Tools like Slack, Microsoft Teams, Zoom and Asana have become mainstream for maintaining daily operations and long-term alignment. But tools alone aren’t enough; intentionality is a critical element toward building culture in a remote setup.​

Leading practices include:

  • Weekly all-hands meetings and informal check-ins to foster cohesion.​
  • Celebrating wins and recognizing contributions to maintain morale.​
  • Providing clear channels for feedback, performance tracking and career development.​
  • Creating a sense of belonging for both domestic and international workers.​

Using Remote Work to Power Innovation

An underappreciated benefit of remote talent may be its influence on innovation. With teams drawing from a wide range of experiences, businesses are likely better equipped to navigate market shifts and solve complex problems creatively. Flexibility also may empower employees to structure their work in ways that optimize performance.​

Gallup data from 2024 lends credence to this: Surveyed workers who are fully remote reported higher engagement (37%) than their on-site peers (30%). Engagement is generally tied to productivity and retention, making remote strategies not just a cost play, but a performance one.​

How to Compete in a Protectionist World

In an era of rising protectionism, organizations that cling to traditional workforce models may find themselves at an economic and capability disadvantage. According to a recent article in The Wall Street Journal, tariffs have created particularly steep costs for many businesses — some spending hundreds of thousands of dollars more than usual to locally source materials and talent. When compounded over time, these inefficiencies may undercut competitiveness — particularly for smaller employers.​

Instead, organizations should consider the inherent opportunities in:

  • Partnering with global talent networks that specialize in remote placement and compliance.​
  • Offering flexible terms, such as contract or part-time work, to accommodate shifting employee expectations.​
  • Investing in digital infrastructure to ensure distributed teams have the necessary tools to succeed.​

Borderless Hiring Is Likely the Future

As political borders become harder to cross, forward-thinking employers are learning to grow without workplace constrictions. Remote talent may provide a path to resilience, scalability and sustained innovation.

Editor’s Note: Additional Content

For more information and resources related to this article, see the pages below, which offer quick access to all WorldatWork content on these topics:

Related WorldatWork Resources
Might a Sales Mindset Be Your Key to Total Rewards Success?
From Perks to Performance: Total Rewards as a Strategic Force
Work-Life Balance: Is the American Model Getting a Bad Reputation?
Related WorldatWork Courses
Total Rewards Management for Benefits Success
International Financial Reporting Standards for Compensation Professionals
Strategic Communication in Total Rewards