The role of incentives has had greater public prominence than ever before. This was probably inevitable given the perceived relationships between incentive practice in the banking sector, the financial crisis and the regulatory actions that followed. WorldatWork reviewed the principal theories of motivation and the findings on engagement. These indicate that, in general, incentives are not the primary driver of motivation/engagement. The influence of reward may vary with the type of employee and the organizational setting. On balance however, incentives do reinforce and support performance via communications and enhanced focus – and poorly functioning incentives can demotivate or disengage. Incentives have become a supporting element of the wider performance management system in many organizations.