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After dipping in 2020 because of the COVID-19 pandemic, total salary increase budgets in the United States beat projections and rose to 3% in 2021.

As is the case with other professions that have undergone change, many experts agree that AI’s augmentation and automation capabilities are more likely to replace individual tasks than entire roles, and to create new opportunities and responsibilities for total rewards and HR professionals.

Editor’s Note: Additional Content For more information and resources related to this article, see the pages below, which offer quick access to all WorldatWork content on these topics: ;Employee Benefits; ;Total Rewards; ;Well-Being; #1 Total Rewards & Comp Newsletter Subscribe to Workspan Weekly and always get the latest news on compensation and Total Rewards delivered directly to you.

I was reminded of this recently at the WorldatWork Total Rewards ’25 India conference, where I spent time with some of the brightest minds in our field.

EMPLOYEE EXPERIENCE, TOTAL REWARDS How Company Expansion Prompted a Total TR Makeover For decades after the Chadwick family purchased a clothing shop in Penzance in 1981, the allure of working along the southwest coast of Cornwall in the United Kingdom was a powerful attraction and employee retention tool.

For WorldatWork Members : ;Employee Engagement: Drivers, Measures and Outcomes , Journal of Total Rewards article;The Role of Employee Ownership in Total Rewards Strategy , Journal of Total Rewards article;Measuring Up Mentorship Programs , Workspan Magazine article;Internal Mobility Keeps Employees from Moving On , Workspan Magazine article;Total Rewards Inventory of Programs & Practices , research;Total Rewards Inventory Checklist , tool ; With younger workers poised to be the largest segment of the workforce — and with millennials and Gen Z employees exhibiting less corporate loyalty — employers are scrambling to find new solutions to keep young workers engaged and reduce turnover.

"We continued to make substantial investments in our total rewards program in wages, health and welfare benefits, and training and development, but what really changed is how we market and brand our total rewards program to raise awareness and increase utilization with our workforce."

So, the question now becomes, what types of programs can an organization create as part of its total rewards package that will enable employees to develop those types of skills?

For WorldatWork Members ;Leveraging Total Rewards to Defeat the Four Horsemen of RTO , Journal of Total Rewards article; ;Compensation Structure Policies and Practices , research; ;Engage Community , peer engagement and connection platform; For Everyone Else ;Trump Firings Alter EEOC; Federal Workers Get Notice of Buyout Plan , Workspan Daily article; ;The Federal RTO Edict: Deadlines, Details, Data and Dissention , Workspan Daily article; ;2 Lawsuits (and 1 Lawsuit Threat) Target Trump’s Early Moves , Workspan Daily article; ;Reimagining Total Rewards – A Personalized and Dynamic Experience , webinar; Return to the office or resign.

Editor’s Note: Additional Content For more information and resources related to this article, see the pages below, which offer quick access to all WorldatWork content on these topics: ;Employee Benefits; ;Employee Compensation; ;Total Rewards; #1 Total Rewards & Comp Newsletter Subscribe to Workspan Weekly and always get the latest news on compensation and Total Rewards delivered directly to you.