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“The guidance makes it clear that employers are responsible for their tools even if they’re designed or administrated by a software vendor,” he said.

For example: ;See if your benefit vendors offer engaging educational tools that you can utilize.; ;Integrate TikTok-style videos, on-demand content and personalized decision-support tools into your existing enrollment platforms.; ;Use AI tools to scale your content in ways that make it meaningful for multiple audiences.; “It’s never done from an optimization perspective,” Mowrer said.

;Look for inefficiencies , such as limited integration of reward programs and vendors, and offer a centralized rewards hub that is easy to access and use.

., and through cross-promotions with vendor partners (e.g., fertility, wellness, advocacy).

For example, ready-to-purchase buyers often seek solutions, research vendors and make purchase conclusions before contacting a salesperson.

Access a related Workspan Daily article on this subject: Data Shows Gender Pay Gap Widened at Level Not Seen in 20 Years; Access bonus Workspan Daily Plus+ content on this subject: How to Identify Root Causes of Gender Pay Inequity; Data from HR tech company beqom showed that although 70% of employers have conducted an internal pay equity analysis and discovered wage disparities, 34% still do not have a pay equity strategy.

An Effective Benefits Strategy Increases Engagement More than 70% of executives interviewed for a global survey from Virgin Pulse said that they are seeing a return on investment stemming from a focus on employee well-being, up from 23% who said the same in 2018.

Nearly 70% of respondents to a previous NACE survey said their entry-level positions required a bachelor’s degree, noted Mimi Collins, NACE’s director of communications.

He recommends that employers use the program’s potential challenges to their advantage by partnering with a vendor that will walk employees through the process.

For example, we can now leverage chatbots to answer straightforward employee questions about program eligibility and provide links to vendors or program documents.