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. ; ;Evaluate vendor partnerships by conducting analytic performance reviews, audits and marketing to identify the best financial optimal partners to meet objectives . ; ;Prioritize micro-strategies for the key cost drives balancing attraction and retention.

Benefits utilization reports from internal databases and external vendor reports should show who uses the benefits (by age, gender, etc.) and how often.

Often, these solutions utilize a mix of internal programs and external vendor platforms, addressing the interconnectedness of well-being.

Dudley noted that under the proposed rules, even simple interactions could be subject to a fiduciary standard of care.

Additionally, don’t depend on generic AI responses even for what you would consider simple questions, said Deena Harvanek, a change and communications solutions leader as well as partner at Mercer.

PBMs are progressively exploring ways to incorporate those types of offerings into their own apps and services that they offer insurers and employers, which total rewards professionals can vet as they’re assessing vendor solutions — a timely task as health costs continue to increase .

For example, we can now leverage chatbots to answer straightforward employee questions about program eligibility and provide links to vendors or program documents.

Gibson agrees that a drive for pay equity sets B Corps apart from traditional corporations.

“Ultimately, pay transparency goes beyond simple compliance,” Marquardt added.

For example, ready-to-purchase buyers often seek solutions, research vendors and make purchase conclusions before contacting a salesperson.