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;Subscribe to a pay benchmarking service through vendors in the space.; While the second group has a head start on this work, even these companies may need to ramp up their compensation capabilities, since they may need to increase both the volume and quality of their work.

“The guidance makes it clear that employers are responsible for their tools even if they’re designed or administrated by a software vendor,” he said.

For example: ;See if your benefit vendors offer engaging educational tools that you can utilize.; ;Integrate TikTok-style videos, on-demand content and personalized decision-support tools into your existing enrollment platforms.; ;Use AI tools to scale your content in ways that make it meaningful for multiple audiences.; “It’s never done from an optimization perspective,” Mowrer said.

;Look for inefficiencies , such as limited integration of reward programs and vendors, and offer a centralized rewards hub that is easy to access and use.

., and through cross-promotions with vendor partners (e.g., fertility, wellness, advocacy).

We identified and partnered with a vendor that could handle access for our 36,000 employees globally, whether they are sitting at a desk or on-site at one of our plants, and could provide employees with access to personalized programs, tools and coaching to help them improve their overall well-being.

For example, ready-to-purchase buyers often seek solutions, research vendors and make purchase conclusions before contacting a salesperson.

He recommends that employers use the program’s potential challenges to their advantage by partnering with a vendor that will walk employees through the process.

For example, we can now leverage chatbots to answer straightforward employee questions about program eligibility and provide links to vendors or program documents.

PBMs are progressively exploring ways to incorporate those types of offerings into their own apps and services that they offer insurers and employers, which total rewards professionals can vet as they’re assessing vendor solutions — a timely task as health costs continue to increase .