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Listen to Your Gut

10 Ways Your Business Will Benefit from Your Intuition

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Running a small business or start-up requires much constant action, including strategizing, analyzing data, marketing and consistent learning, just to name a few. Entrepreneurs frequently account for these components of growing a business, but overlook one crucial element that impacts their organization’s day-to-day functioning: listening to their gut.


What is your gut exactly? It goes by many names: inner voice, soul, knowing, hunch, insight, feeling and intuition. According to a Smith School of Business Survey, 41% of CEOs report that they still make judgments based on intuition. Paying attention to your inner voice is essential because of the boost it gives to your organization. I’ve put together a list of the 10 reasons why you should follow your intuition for better organizational growth.

1. Purpose and Passion in Action

When you listen to your gut, you do things that align with your purpose and passion. Your activities naturally fall in line with your passion when you take the time to listen to your inner voice instead of self-doubt or external naysayers. Your work will have a focus it never had before.

2. Discard Fear and Worry

Taking your organization from idea to reality comes with its fair share of doubts and challenges. Trusting your inner voice helps keep your self-doubt, fear and stress at bay and gives you peace of mind.

3. Do the Right Thing

Making ethical business decisions is paramount in ensuring the long-term success of your organization. Your gut will be a guide for making moral and legal choices that result in a reputation that your partners, customers and vendors will trust.  

4. Avoid the Wrong Path

Making the right decision can be nerve-wracking, especially if the situation isn’t wholly black and white. Bad business decisions you make can cost you money and time, so making wise choices is critical. In times like these, your inner voice is there to fall back on.

5. Greater Good of Humanity

When you follow your intuition, your actions work for the greater good. Instead of making selfish and short-sighted decisions that could ruin your company, your efforts will benefit your organization, customers, clients and possibly even the world.

6. Your Personal Journey

Listening to your inner voice helps your personal development. There will be times where you don’t have all the information you would like to make a decision. When these decisions affect activities that improve your quality of life and organization, you must trust your gut.

7. Authentic and True

When you follow your intuition, who you are can be expressed to the world through your work. Your network will immediately see a more authentic you. Your individual and unique gifts will shine and others will want to follow you.  

8. Split-Second Decision Making

As a business owner, you will need to think on your feet. Sometimes you will need to put out a fire — when taking time to sit down and mull your choices over isn’t an option. Your inner voice will guide you through stressful times.

9. Creativity and Innovation

If you only pay attention to past results, data and well-meaning advisors, the chances of you coming up with an innovative idea are slim. Following your intuition helps you form ideas and solve problems in new ways.

10. From Idea to Reality

When you listen to your gut, it helps you discover tremendous things about your personal power and your ability to manifest your ideas into reality. Your inner voice encourages you to reach for the stars and reminds you that success is reachable.

About the Author

Jean Paul Paulynice

Jean Paul Paulynice is a small business strategist, motivational coach and bestselling author. He has written three books on leadership skills, purpose identification and business growth, including his latest book, From Idea to Reality: An Entrepreneur’s Guide to Meaningful Business Growth.

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