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;Look for inefficiencies , such as limited integration of reward programs and vendors, and offer a centralized rewards hub that is easy to access and use.

., and through cross-promotions with vendor partners (e.g., fertility, wellness, advocacy).

We identified and partnered with a vendor that could handle access for our 36,000 employees globally, whether they are sitting at a desk or on-site at one of our plants, and could provide employees with access to personalized programs, tools and coaching to help them improve their overall well-being.

Work with your vendor on proven ways to remove barriers to using the benefit.

When that happens, the message lands: They mean what they say.

To address this, companies like Peloton, for example, work with vendors to help employees with student-loan debts through programs similar to a 401(k) match.

(See our 2023 SPM Vendor Guide to start gathering information.)

;Subscribe to a pay benchmarking service through vendors in the space.; While the second group has a head start on this work, even these companies may need to ramp up their compensation capabilities, since they may need to increase both the volume and quality of their work.

“The guidance makes it clear that employers are responsible for their tools even if they’re designed or administrated by a software vendor,” he said.

For example: ;See if your benefit vendors offer engaging educational tools that you can utilize.; ;Integrate TikTok-style videos, on-demand content and personalized decision-support tools into your existing enrollment platforms.; ;Use AI tools to scale your content in ways that make it meaningful for multiple audiences.; “It’s never done from an optimization perspective,” Mowrer said.