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Following an Internal Revenue Service (IRS) private-letter ruling , WTW developed a new benefit model that gives employees more flexibility in allocating employer contributions.

That means empowering managers and leaders to model recognition behaviors aligned to business goals within everyday routines.

Such roles might include: ;A master data strategist (who sets a long-term vision for data usage);; ;A principal AI architect (who designs secure, ethical and scalable AI infrastructure across the organization); or,; ;An ethical AI auditor (who leads compliance, bias mitigation and governance models in a consultative expertise role).; Mapping these roles to the specialist track outlined above can keep expertise in-house and show it is valued as an integral part of the leadership team.

Another social media-inspired tactic, Shields said, is gamifying benefits education and elections through quizzes or interactive models to make traditional decision-support tools more interesting and relatable.

Gratuity and social security for fixed-term/contract/gig workers; social security extension across sectors, including micro, small and medium enterprises (MSMEs) as well as hazardous industries Cost models must account for added contributions; TR design needs to treat previously outside-benefit employees as first-class participants.

Engage managers and leadership to model preventive behaviors, signaling that it’s valued at every level.; The Long-Term Payoff The payoff isn’t immediate, but it is exponential.

In the rush to ride the AI wave, organizations often fail to develop and communicate a clear objective and strategy for how the technology should fit into their business model.

Check out the rest of Workspan Magazine’s April-May 2026 issue: Eye-Opener: Don’t Hit the Snooze Button on Culture;Motivation Can’t Be Bought: Rethinking the Employee Experience;Giving ‘Co’ a Go: Gensler Extends Joint-Leadership Model to CHRO Role;Are Your Job Descriptions a Misaligned Mess?

In fact, employees are often promoted into leadership roles because they are very good at managing the existing business, not improving upon the current model.

The more we thought about it, we started to think maybe they won’t be able to come for a month, which is essentially our traditional model because they're still working.