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Those benefits include setting competitive executive pay programs that are aligned with market standards — which, in turn, can help attract and retain top talent — while addressing other challenges, such as goal setting.

Assessing Skill Sets Employers should conduct talent assessments of employees’ skill sets relative to the jobs they have today — and the job changes anticipated for tomorrow, said Julia Lamm, a workforce transformation partner at consulting firm PwC.

;Set boundaries.

Performance equity provides additional upside and/or downside leverage to traditional equity incentives based on set performance goals.

So we set out to quantify how common performance measures that we see in company executive incentive plans actually related to stock market performance over the last five years.

However, rewards practitioners now have a radically new set of tools and frameworks, such as ChatGPT, to utilize.

Working with management, boards have to sort through all of the noise — opinions, ideas and information — and make rational, informed decisions about how to set priorities, allocate resources and make investments.

Nearly 40% of respondents took one or more actions to address incentive plan goal-setting challenges, such as delaying the timing to finalize goals, widening performance ranges, and adding or increasing the emphasis on relative metrics.; ;Most respondents are not planning significant changes to incentive plan designs for 2026 or the short-term incentive (STI ) performance mix or long-term incentive (LTI) award vehicle mix.Most also have not made changes to equity grant practices in response to stock market volatility or proposed shareholder advisory group policy changes.; ;Among respondents with incentive cycles ending in 2025, most (roughly half for STI and 60% for LTI) do not currently anticipate the use of discretion, with one-third taking a “wait and see” approach.

You can download a graphic report of findings, a summary analysis of the trends or a short quiz that you can use to start productive goal-setting conversations in your organization.

Many sales managers refer to this process as “setting quotas.”