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She explained an individual or team must be tasked with designing and managing the program, including recruitment, logistical coordination and regular check-ins with participants.

McMullen: Based on the research, organizations should consider: ;Reassessing reward strategy alignment with business and talent priorities;; ;Moving beyond generic market positioning toward intentional differentiation;; ;Preparing for transparency by strengthening reward narratives and governance;; ;Piloting skills-based and segmented pay approaches;; ;Building HR capability in analytics and AI-enabled reward tools; and,; ;Treating communication as a core design element, not an afterthought.; While reward outcomes (pay increases and incentives) appear stable, the strategy, design and communication of rewards are not fit for future challenges.

“The real advantage is that AI has the power to free up valuable time for higher level work, enabling us to focus on strategic decision making and program design.

Planning and Designing a Sales Compensation Plan There are several factors to consider in designing a sales incentive compensation plan.

.; Often, companies have a corporate sales compensation policy statement and even design principles, which inform the design of sales compensation plans.

Workspan Daily article;Retirement Plans: Design Considerations & Administration , course; Employers have long focused their retirement savings benefits on helping employees set aside and grow funds through automatic savings programs, matching contributions, managed accounts and target date funds.

Long-term incentive (LTI) design has long suffered from homogenization.

They support WorldatWork’s mission by providing to practitioners — via established course materials — training and education on effectively designing and implementing strategies and practices in total rewards, including compensation, benefits, well-being and other aspects of human capital management.

Since sales compensation design is part art and part science, applying more science through a strong governance program allows for better plan design in the long run.

The 2026 State of Incentive Compensation Management Virtual (Live) July 21, 2026 12:00 PM Eastern Brought to you by Facebook Twitter LinkedIn Automation, AI, and faster planning cycles have transformed how companies design incentive compensation, but most teams are still operating on systems and processes that can't keep pace.