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For example: ;See if your benefit vendors offer engaging educational tools that you can utilize.; ;Integrate TikTok-style videos, on-demand content and personalized decision-support tools into your existing enrollment platforms.; ;Use AI tools to scale your content in ways that make it meaningful for multiple audiences.; “It’s never done from an optimization perspective,” Mowrer said.

She said businesses should understand where their payroll data is going and how it is being used to train AI models by regularly auditing their systems, implementing clear data processing agreements and ensuring their vendors have robust safeguards in place.

Most recently she was Director, Total Rewards for Acumatica an ERP solutions technology firm in Bellevue, WA.

For example, ready-to-purchase buyers often seek solutions, research vendors and make purchase conclusions before contacting a salesperson.

Beware of Consumer Scams After a natural disaster, unscrupulous vendors can prey on those under tremendous stress.

. ; ;Evaluate vendor partnerships by conducting analytic performance reviews, audits and marketing to identify the best financial optimal partners to meet objectives . ; ;Prioritize micro-strategies for the key cost drives balancing attraction and retention.

Benefits utilization reports from internal databases and external vendor reports should show who uses the benefits (by age, gender, etc.) and how often.

Often, these solutions utilize a mix of internal programs and external vendor platforms, addressing the interconnectedness of well-being.

What You Will Learn: Participants will develop the skills and judgment required to lead Total Rewards at an executive level, including how to: Align Total Rewards philosophy and strategy with organizational priorities and business performance;Evaluate existing rewards programs, identify gaps, and develop forward-looking strategies;Build strong partnerships with executive stakeholders and influence enterprise decision-making;Establish meaningful KPIs and measure Total Rewards return on investment;Integrate data, analytics, and dashboards to communicate the value of rewards programs;Define governance structures, policies, and controls to support equitable and consistent program delivery;Lead and manage the Total Rewards function, including teams, vendors, and support systems;Communicate strategy updates and program changes clearly to leadership and the broader organization; The course emphasizes real-world application, strategic alignment, and innovative approaches to leading Total Rewards

Not theoretical futures or vendor demos, but real examples of what they have tried, what has worked, what surprised them, and where they are still experimenting.