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Your approach to setting salary increase budgets should be taken with your organization’s financial and competitive situation in mind, rather than what you are reading in today’s headlines.

We have seen that companies, especially in the tech industry, are early adopters to AI-based quota setting and leverage AI models to set quotas or, at the very least, use AI-based market potential measures.

Performance equity provides additional upside and/or downside leverage to traditional equity incentives based on set performance goals.

So we set out to quantify how common performance measures that we see in company executive incentive plans actually related to stock market performance over the last five years.

;This payout pattern suggests extreme outcomes (both low and high payouts) are more frequent than normal distribution would predict.; ;However, if the company’s pay philosophy encourages ambitious goal-setting and embraces volatility, this approach may be appropriate.; ;Conversely, if the organization intends to provide stable, predictable compensation, it may need to adjust its goal-setting framework to reduce variability.; Blending Data and Strategy in Goal-Setting Goal setting in executive incentive plans is both an art and a science.

;Primary performance measure was set at 60% weight and recurring revenue performance measure was set at 40% to motivate sales salespeople mindshare to service, consumables and reagents sales.; The company provided intensive training and communication materials to educate and engage the sales force on the new plan.

You can download a graphic report of findings, a summary analysis of the trends or a short quiz that you can use to start productive goal-setting conversations in your organization.

Nearly 40% of respondents took one or more actions to address incentive plan goal-setting challenges, such as delaying the timing to finalize goals, widening performance ranges, and adding or increasing the emphasis on relative metrics.; ;Most respondents are not planning significant changes to incentive plan designs for 2026 or the short-term incentive (STI ) performance mix or long-term incentive (LTI) award vehicle mix.Most also have not made changes to equity grant practices in response to stock market volatility or proposed shareholder advisory group policy changes.; ;Among respondents with incentive cycles ending in 2025, most (roughly half for STI and 60% for LTI) do not currently anticipate the use of discretion, with one-third taking a “wait and see” approach.

However, it’s important to note that the research on employee participation in goal setting is mixed, with other research finding that supervisor-set goals are more powerful than self-set goals (CIPD 2016).

Sales compensation designers apply a set of uniform principles to each unique job to arrive at the best incentive plan design.